Architecture, Building and Structure Design Espaco Com Viver Residencial House by Marcus Vinicius Santos Smart consumption is a new luxury and connects the past with the present by using traditional and artisanal techniques with technology. This antagonism between craftsmanship and technology is necessary to serve an increasingly demanding and conscious society. Justifying the use of rustic elements from memories and origins, in a contemporary and sophisticated environment, with a simple and pure trait, taking advantage of coatings that refer to vernacular construction methods, combining technology with affective memory.