37 Interactive Entertainment HQ Highrise Building

Guowei Zhang

37 Interactive Entertainment HQ Highrise Building by Guowei Zhang, Golden A' Design Award

Architecture, Building and Structure Design 37 Interactive Entertainment HQ Highrise Building by Guowei Zhang 37 Interactive Entertainment HQ is a high-rise headquarters building in China. Modules are used across the plan and the elevation, which reduces construction time and cost while keeping the quality of the work. Office modules, conference modules and event modules are arranged within a standard rectangular space, and their number and position can be changed on typical floors. A modular facade system responds to the climate of the Lingnan region. The shading pattern is denser on the east side than on the west, so natural light is kept while solar radiation and energy use are reduced.

Golden A' Design Award Winner

37 Interactive Entertainment HQ Highrise Building by Guowei Zhang is a distinguished winner of the A' Architecture, Building and Structure Design Award. 37 Interactive Entertainment HQ Highrise Building earned the Golden A' Design Award in 2022 and is showcased on Architectural Design Award Winners among other remarkable designs. Explore the details of the project, discover other works by Guowei Zhang and see why 37 Interactive Entertainment HQ Highrise Building design sets itself apart from its competition.

About 37 Interactive Entertainment HQ

Architecture, Building and Structure Design 37 Interactive Entertainment HQ Highrise Building by Guowei Zhang 37 Interactive Entertainment HQ is a high-rise headquarters building in China. Modules are used across the plan and the elevation, which reduces construction time and cost while keeping the quality of the work. Office modules, conference modules and event modules are arranged within a standard rectangular space, and their number and position can be changed on typical floors. A modular facade system responds to the climate of the Lingnan region. The shading pattern is denser on the east side than on the west, so natural light is kept while solar radiation and energy use are reduced. 37 Interactive Entertainment HQ earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original ideas with excellent innovation, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated works are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.

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